AYRSHIRE EARLY POTATOES LAUNCH IN TESCO STORES

9th June 2020

AYRSHIRE Earlies, Scotland's first New potato crop of the year, will arrive in Tesco stores across Scotland from this week. Supplied from Branston's site near Perth, these unique potatoes - which were recently awarded PGI status - will only be available locally.

Ayrshire is one of the most productive agricultural regions of Scotland, with a milder climate driven by the Gulf stream from the long coastline along the Firth of Clyde.

Four generations of the Wilson family have farmed in this unique coastal area for more than 130 years, passing the land down from generation to generation. Their Ayrshire Earlies are traditionally grown on a narrow strip of sandy soil that is just a few metres above the high tide line.

Because the area remains largely frost-free, they can plant as early as February. This year saw plenty of sunshine and the west coast still got some much-needed rain during April and May while the potatoes were bulking up beneath the ground.

Throughout spring the crops are carefully checked so that they can be harvested as soon as they reach the right size. The first small load is often harvested by hand, as they are particularly delicate.

Lucia Washbrook, sales and marketing director at Branston, said: "We know that people love fresh locally-harvested potatoes and we have brought these to store as quickly as possible, which is one of the major appeals of seasonal potatoes for shoppers.

"As soon as the potatoes reach the right size, they are harvested and packed at our site in Perthshire to ensure an incredibly fresh taste that people have come to love.

"These are proper New potatoes - harvested while the leaves are still green above ground and the immature potatoes have a thin and fluffy skin. They have to be handled very gently like this and are best eaten while they're really fresh."

Ayrshire New potatoes are available in Tesco stores across Scotland in 750g packs and as a loose option both online and instore until the end of July.

Ayrshire New Potatoes/Ayrshire Earlies were awarded Protected Geographical Indication (PGI) status in 2017. The EU protected food name scheme covers regional and traditional foods whose authenticity and origin can be guaranteed.

To signal the start of the Ayrshire New potato season, Seasonal Spuds has developed six New potato recipes, which can be found on the Seasonal Spuds website. Shoppers can share their recipes and ideas by uploading images to social media, tagging @seasonalspuds and using #AyrshireNewpotatoes and #SeasonalNewpotatoes.

Branston is one of the UK's leading suppliers of potatoes - for leading UK retailers and wholesalers - as well as providing seed for potato growers. Seasonal Spuds is a consumer initiative by national potato supplier Branston, to champion the health benefits, versatility and affordability of potatoes, as well as inspire consumers with delicious seasonal spuds recipes, competitions and information, which is hosted on its dedicated website and social media channels.

For more information about Branston, visit www.branston.com or www.seasonalspuds.com

PHOTO
Alexander Wilson - fourth generation potato grower.