KELLOGG'S BOOST ITS GRANTS FOR SCHOOL BREAKFAST CLUBS IN LOCAL AREAS

18th March 2019

Kellogg's is doubling the number of grants it offers to school breakfast clubs across the UK.

The scheme will help to provide breakfast to more than 600 schools in the communities that need them the most.

Since 1998, the Kellogg's Breakfast Clubs programme has supported over 3,000 breakfast clubs by providing training, grants and more than 70 million bowls of cereal.

The increase in grants available to schools has been enabled by new range of cereals, WK Kellogg, that donate 10p to good causes for every pack sold. The wheats and granola range is named after the cereal giant's founder, who was a well-known philanthropist and left his entire fortune to charity back in the 1950's.

Local schools can apply for £1000 grants to help give their school children the best start to the day so they can go into the classroom ready to learn. Schools in can apply by visiting www.kelloggs.co.uk/breakfastclubs

Oli Morton, managing director for Kellogg's UK and Ireland, said: "Kellogg's has supported breakfast clubs in the UK for 20 years and we are delighted to be able to support significantly more clubs through our grants programme in 2019.

"We are proud to have established many breakfast clubs up and down the country that contribute vastly to improving children’s attendance and attainment as well as alleviating hunger in some cases. It’s not just the children that benefit - it’s a lifeline for parents too."

Breakfast clubs are critical for many schools, as 68 per cent of teachers believe pupils would struggle to concentrate in class without their breakfast club, according to a report by Kellogg’s.

Kellogg’s currently has 3000 schools signed up to its network, offering them a range of resources and provisions to help them operate sustainable and effective breakfast clubs.

Schools can apply to join the Kellogg’s Breakfast Club network by emailing breakfastclubuk@kellogg.com