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PLAYMOBIL announces sponsorship of World Autism Awareness Week

20th March 2018

PLAYMOBIL toys are played with across the world and enjoyed by children of all ages. In fact in 2017 the toy giant marked the production of its 3 billionth figure.

This year the beloved toy maker is working with the National Autistic Society to explore how the hand-sized figures with the famous smile bring joy to children on the autistic spectrum, and help support their ongoing development.

The partnership will see PLAYMOBIL explore the relationship between children on the autistic spectrum and their much loved PLAYMOBIL toys through a research project. The toy manufacturer is also sponsoring this year's World Autism Awareness Week (WAAW), taking place from March 26th. The week is the National Autistic Society's biggest fundraiser of the year.

Jamie Dickinson, Marketing and Display Manager, said: "We've always known from parental feedback that children on the autistic spectrum really enjoy playing with PLAYMOBIL for a number of reasons. Not only is it a fun toy, it is durable, can be deconstructed and reconstructed with ease and offers a way of re-enacting real life scenarios through play.

"Our work with the National Autistic Society is allowing us to explore this special connection, speak with parents and children on the autistic spectrum to get real life feedback, and also help to give back to a great charity."

As part of this year's WAAW, the National Autistic Society is once again encouraging people to get creative to raise money with a fun activity at work, school or in the community. Whether it’s a bake sale for your colleagues or onesie party with your classmates, there are loads of ways to raise money to support the ongoing specialist help and advice provided by the National Autistic Society.

Kate Vickers, Head of Supporter Fundraising at the National Autistic Society, said: "We were delighted that PLAYMOBIL were so keen to get involved with our vital work. There are over 700,000 autistic people in the UK, including children but also adults, plus their 3 million family members and carers. For all of them we are the place to turn.

"World Autism Awareness Week gives schools, workplaces, individuals, and their families and friends across the UK, a chance raise awareness of autism and to take part in a host of fantastic fundraising activities. We’ve come a long way in raising awareness, but there’s still so much more to be done until everyone understands autism and we can make a world that works for autistic people."

If you would like to take part in fundraising for WAAW please visit
www.autism.org.uk/get-involved/world-autism-awareness-week.

Noss Primary School in Wick hold an Awareness Day
Letter to parents
World Autism Awareness Week

Dear Parent/Carer,
Noss Primary and ELC will be participating in World Autism Awareness Week again this year. We
will be raising money for the National Autistic Society, who give valuable help, advice and support
to families and individuals who are affected by autism in its many forms.
We will be having a ‘This is Me’ day on Wednesday 28th March where children can come to school
in any type of clothing they wish. They can choose to wear whatever they like - onesies, casual
clothes, party clothes, sports strips etc. Anyone who participates in the ‘This is Me’ day should
bring £1 which will go towards the National Autistic Society charity.
During this week, classes will look at ‘celebrating our differences’ in a number of ways, appropriate
to their age and stage. The emphasis in school will be on inclusion and acceptance of others. We
are all different and this is what makes us unique as individuals.
As well as the individual class activities, the older children have all been learning the song ‘This is
Me’ from the Greatest Showman movie soundtrack, which is all about accepting who you are and
not letting others put you down. This will be sung at the final of Noss’ Got Talent on Wednesday
afternoon and should be a fitting end to the ‘This is Me’ day.
We hope you can support us in this very worthwhile cause. We are looking forward to having fun
while at the same time, encouraging pupils to be accepting of the differences we all have.
Yours faithfully,
Mrs Carole Begg
Acting Head Teacher

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