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KELLOGG'S Celebrates 20 Years Of Supporting Breakfast Clubs With New Grant Programme

26th February 2018

Photograph of KELLOGG'S Celebrates 20 Years Of Supporting Breakfast Clubs With New Grant Programme

Kellogg's celebrates 20th anniversary of supporting school breakfast clubs.

Cereal giant to give £1,000 to a breakfast club every school day of 2018. Here is how schools in your area can apply.

The Kellogg's breakfast club network currently supports 3,000 clubs.

Kellogg's is celebrating 20 years of championing breakfast clubs by offering schools across the country the chance to get their hands on £1,000.

To mark the anniversary, the cereal giant will be giving a £1,000 grant away every school day of 2018.

Schools can apply for a Kellogg's grant by visiting

The scheme marks the 20th anniversary of the Kellogg’s Breakfast Club programme, which has provided £3 million of investment to schools and 70 million bowls of cereal since 1998.

Research shows that breakfast clubs help with everything from attendance and attainment to alleviating hunger and providing pre-school care.

They are a lifeline for many teachers as 68 per cent of teachers believe pupils would struggle to concentrate in class without their breakfast club, according to a report by Kellogg’s.

Kate Prince, from Kellogg’s, said: "We believe all children should have the opportunity to start the day with breakfast so we’re proud to have spent 20 years supporting so many schools across the UK."

"The £1,000 we’re offering in 2018 underpins our pride and continuing commitment to our breakfast club programme."

Kellogg’s currently has 3000 schools signed up to its network, offering them a range of resources and provisions to help them operate sustainable and effective breakfast clubs.

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